The goal of our research is to maximize the impact of your donations.
We do this by rigourously evaluating thousands of charities, and selecting the highest impact ones for our funds.
Our research methodology looks at four areas:
Donors should be able to easily find public information on a charity's governance, programs, and financials. Charities in our funds must meet the following criteria:
Donations should be prioritized to charities that are in need for funding, who can put your donation to work in the short to medium term.
We calculate need for funding by comparing how much they spend in a year to how much they have in liquid asset reserves. While a healthy reserve is important to ensure operating sustainability or to invest in new large scale initiatives, we don't want it to be so high that your money sits in a bank account for many years, when it could have gone to another charity that is in immediate need of additional funding.
We also choose charities that are smaller in size, determined by looking at their annual expenditures. We believe we can make a bigger impact by supporting charities that don't have the same world-class fundraising capabilities that megacharities do.
Charities should spend most of their donations on programming that advance their mission.
We don't believe in solely looking at this metric, nor do we believe that overhead and fundraising should be as low as possible. Charities should attract and retain talented team members by compensating them well. However, their primary spending area should be on programming.
The ultimate goal of a charity is to create real change in the problems they're trying to address.
Measuring effectiveness differs from program type to program type, but we often look at success rates, how many people they're able to serve, and the quality of their services.
If you have any questions about our research, please get in touch with us at email@example.com.